Remember: Digital Marketing Is A Long Game

Pivoting from the world of software engineering to where I am now, running a digital marketing agency, was quite a transition. But after being in this industry for more than 12 years now, I still remember something a mentor told me that has affected how I approach business to this day.

It was a story about how when they first built the Waldorf Astoria New York hotel back in the 1930s, the leaders didn’t put a sign up to garner buzz and foot traffic and then take it down when it didn’t immediately reach the icon status it eventually achieved. Instead, they invested time in creating something with staying power, a place that redefined luxury and took everything people knew about hotels to the next level. 

This story has stayed with me, and it’s been a helpful reminder that consistency will always bring better results than jumping on the newest fad. It’s about committing to something, seeing it through and having a long-term approach. Here are some ways you can leverage this advice for your own business.